VSTRAT.ai

Strategy With Modern Tools, Not Text-Only AI.

AI Is No Longer Optional. If your professor, consultant, or manager is stuck on a whiteboard, ask them about VSTRAT.

Not Another Chatbot

Interactive tools from years of research. Build strategy frameworks that actually work.

Collaborate For Growth

Real-time collaboration across every framework: personas, value chains, PESTLE, SWOT, journey maps, and more.

Real Strategy Needs More Than a Whiteboard.

If your strategy tools look older than your students, it is time for VSTRAT.

Differentiate Yourself.

ChatGPT leveled the playing field; it’s table stakes. The job market is tough: VSTRAT lets you rise above the rest.

VSTRAT Works for Thousands. Now.

Internal “vibe-coded” projects sound tempting until they burn months, budgets, and clients. VSTRAT delivers today, already proven in classrooms and companies worldwide.

Jobs to Be Done

Suggested Tools

Every tool combines proven research with the interactivity teams need to act fast.

VSTRAT: A Better Thinking System

Marketing Strategy

VSTRAT helps you build the marketing foundation that actually matters: laser-focused customer segments that make sense, personas so detailed you might ask then on a date, brand archetypes that tap into deep emotional drivers, and customer journey maps that reveal painpoints and opportunities.

Competitive Strategy

Analyze macro forces with PESTLE, map your Company Value Chain, then assess with SWOT. Or start with Industry Value Chain to understand sector dynamics and competition through Five Forces.

Blue Ocean Strategy

Break free from competition by discovering new market spaces. Identify overlooked Noncustomers, explore Six Paths to uncontested markets, map Buyer Utility to find pain points, use the Factor Maker to reshape your offering, and visualize your position with the Strategy Canvas.

Trusted By

Frequently Asked Questions

Are you a school?

No, we're a business designed to help businesses. While VSTRAT is widely used in various schools, our tools are created and designed to have real-world impact inside and outside the classroom.

Can I use VSTRAT in my school, business, or consultancy?

Yes! We'd love to hear what you're doing and what you have in mind and see how we may help. Please write to us at info@vstrat.ai.

Are you part of INSEAD?

VSTRAT originated as an INSEAD research project but is now fully independent.

Who exactly are you then?

We're a group of businesspeople working with high-quality educators to bring management tools into the twenty-first century.

What's the difference between VSTRAT and ChatGPT or another LLM?

Much like business tools were designed to streamline and enable management - rather than offering longhand descriptions - our tools do the same. Further, our interactive and collaborative functions are beyond the scope of an LLM.

What LLM do you use?

Choose your own LLM from our side selection. LLM's are important but we believe interactivity is as important as using the right LLM.

Are you training with the data?

No. Our ties to LLMs are all under strict no-training privacy policies. Unlike ChatGPT, your data is never used to train.

Our IT department and some internal people say they can do this quickly and faster.

Sure. If you're senior enough to be considering VSTRAT, you've heard that promise before. You also know how this story ends.

What are your ties to Blue Ocean Strategy?

VSTRAT began as independent digital strategy work. That work later led to direct collaboration with the authors of Blue Ocean Strategy, and the system was further expanded during Michael’s time at INSEAD. INSEAD formally assigned any possible ambiguity in title back to Michael, so the underlying work is fully owned by VSTRAT.

If you want to verify someone’s Blue Ocean credentials, the simplest test is to look for cases co-authored with Professors Kim and Mauborgne at Harvard Business School Publishing. Only a small number of people have done that, and Michael is one of them. There are also a few others who have long teaching or institutional ties to the work. Anyone who has published with the authors will know exactly who they are, and if there is any ambiguity, ask one of the verified people.