Strategy that
creates value.

VSTRAT puts strategy agents to work on the frameworks that create value: Blue Ocean, value chains, competitive positioning, and 15 more, built on two decades of INSEAD research and used at Harvard, Ross, Wharton, and beyond. We are happy to consult on the subject.

70+ countries. Strategy agents, not a chatbot.

Strategy is a craft, not a prompt. Every tool follows a recognized framework so the output survives board review and regulator scrutiny.

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Customer Persona
Sample persona photo
Interview Your Persona Journey Map
Age
34
Income
$125K
Top 18%
Location
Austin
Goals
  • Scale DTC revenue 3x
  • Keep CAC under $38
Frustrations
  • Agencies recycle playbooks
  • Data lives in silos
Bio
 
01 / 06 Customer Persona is one of 20+ strategy tools inside VSTRAT.
USED BY
01

Executive education & business programs

MBA students and senior practitioners at INSEAD, Ross, Wharton, and custom corporate programs.

Asking a generic LLM to "do a Porter analysis" gets you a book report. VSTRAT agents know the frameworks cold and walk students through them the way a great professor would: sequencing the analysis, challenging assumptions, and pressure-testing conclusions. Cases and frameworks come alive when the tool does the methodology, not just the typing.

02

Strategy teams & consultants

In-house strategy groups, management consultancies, and independent strategists running real engagements.

A blank chat window doesn't know what question to ask next. VSTRAT agents are built on specific frameworks, so your analysis follows a proven structure instead of whatever the model hallucinated. The output survives board scrutiny because the methodology is visible. Optional certification available.

03

VC & PE investors

Venture capital, private equity, corporate development, and strategic advisory boards evaluating targets and portfolio companies.

Pitch-deck narratives aren't strategic analyses. VSTRAT lets investors stress-test stated strategy against structured frameworks, surface hidden value chain dynamics, and evaluate whether a company's positioning holds up to rigorous analysis. A proprietary framework we use ourselves.

OUTCOMES
01 A clear picture of your ideal customer, built from structured research, not gut feel.
02 A value chain broken open, showing exactly where costs drop and willingness to pay rises.
03 Bespoke personas for your specific market, generated without code or templates.
04 Your strategic frameworks (PESTLE, Blue Ocean, ecosystem) analyzed by AI agents built for each methodology.
05 Clear differentiation from competitors, grounded in data and defensible at the board table.
THE TOOLKIT
Industry Value Chain

Industry Value Chain

Find cost and WTP opportunities

Customer Personas

Customer Personas

Analyze your strategy with bespoke personas

Persona Discussion

Persona Discussion

Analyze, Refine, and Evaluate your strategy

Customer Journey Map

Customer Journey Map

Painpoints and emotional triggers at every step

Brand Strategy - Archetypes

Brand Strategy

Archetypes

Blue Ocean Strategy

Blue Ocean Strategy

Find a blue ocean

"What VSTRAT does is take the frameworks we teach and make them operational at scale."
Strategy Professor, Michigan Ross School of Business
70+
Countries
20
Years of research
15+
Strategy tools
THE BACKSTORY

Not another AI toy.

We started building strategy tools at INSEAD in 2003. For twenty years, we tested them with consultants and executives on real projects. When AI arrived, we added it where it made the work faster without making the thinking shallower.

The result: a platform where your judgment stays in the center and AI does the heavy lifting around it.

TESTIMONIALS

Used by firms that don't talk about what they use.

Strategy tooling lives where M&A advisors and litigation consultants live. Full attribution is rare. The testimonials below use partial names by design.

"It helps accelerate creation of customer journeys and personas by providing a baseline and quick iterations. It provides a consistent approach we can easily replicate across the team."
Pierluigi C.
Digital Customer Experience, Michelin
"I've been using Perplexity, but after seeing that INSEAD and IMD use VSTRAT, I believe it's a more suitable tool. It supports me across all my roles."
Petter M.
Chairman & Managing Director, True North (Norway)
"What you've built is an incredible tool with exponential use cases."
Laura H.
Founder, iFlourish Consulting

See it for yourself.

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CONTACT

Get in touch

Reach out for a demo or any questions. We respond within one business day.

Austin, TX, USA
Fontainebleau, France

Strategy is a craft. Work with craftspeople.