Strategy
Formulation & Evaluation.

For enterprises, business schools, investors, and consultancies formulating and evaluating strategy. Decades of INSEAD research. 70+ countries. Not a chatbot, because strategy is a craft, not a science.

Beyond strategy

We also consult building and integrating custom software. VSTRAT itself is a working example. We build the same way for clients who need enterprise applications and AI systems.

USED BY
01

Enterprise strategy teams

Banks, insurers, healthcare systems, defense contractors, and multinationals operating across regulatory regimes.

Regulated enterprises need strategic analyses that survive board scrutiny and regulator review. Gut-feel ICPs, templated personas, and chatbot outputs don't meet that bar. VSTRAT produces auditable analyses built on recognized frameworks, with methodology your internal stakeholders will trust.

02

Executive education programs

Senior practitioners in exec ed programs at INSEAD, Ross, Wharton, and custom corporate programs.

Exec ed participants are not students learning theory. They're senior leaders doing real strategic work during the program and carrying the output back to their organizations. VSTRAT bridges academic rigor and applied strategy, with frameworks refined through decades of INSEAD research.

03

Investors and advisors

Venture, private equity, corporate development, and strategic advisory boards evaluating portfolio companies and targets.

Pitch-deck narratives aren't strategic analyses. VSTRAT lets investors stress-test stated strategy against structured frameworks, surface hidden value chain dynamics, and evaluate whether a company's positioning holds up to rigorous analysis.

OUTCOMES
01 A clear picture of your ideal customer, built from structured research, not gut feel.
02 A value chain broken open, showing exactly where costs drop and willingness to pay rises.
03 Bespoke personas for your specific market, generated without code or templates.
04 Your strategic frameworks (PESTLE, Blue Ocean, ecosystem) analyzed by AI agents built for each methodology.
05 Clear differentiation from competitors, grounded in data and defensible at the board table.
THE TOOLKIT
Industry Value Chain

Industry Value Chain

Find cost and WTP opportunities

Customer Personas

Customer Personas

Analyze your strategy with bespoke personas

Persona Discussion

Persona Discussion

Analyze, Refine, and Evaluate your strategy

Customer Journey Map

Customer Journey Map

Painpoints and emotional triggers at every step

Brand Strategy - Archetypes

Brand Strategy

Archetypes

Blue Ocean Strategy

Blue Ocean Strategy

Find a blue ocean

"What VSTRAT does is take the frameworks we teach and make them operational at scale."
Strategy Professor, Michigan Ross School of Business
70+
Countries
20
Years of research
15+
Strategy tools
THE BACKSTORY

Not another AI toy.

We started building strategy tools at INSEAD in 2003. For twenty years, we tested them with consultants and executives on real projects. When AI arrived, we added it where it made the work faster without making the thinking shallower.

The result: a platform where your judgment stays in the center and AI does the heavy lifting around it.

TESTIMONIALS

Used by firms that don't talk about what they use.

Strategy tooling lives where M&A advisors and litigation consultants live. Full attribution is rare. The testimonials below use partial names by design.

"It helps accelerate creation of customer journeys and personas by providing a baseline and quick iterations. It provides a consistent approach we can easily replicate across the team."
Pierluigi C.
Digital Customer Experience, Michelin
"I've been using Perplexity, but after seeing that INSEAD and IMD use VSTRAT, I believe it's a more suitable tool. It supports me across all my roles."
Petter M.
Chairman & Managing Director, True North (Norway)
"What you've built is an incredible tool with exponential use cases."
Laura H.
Founder, iFlourish Consulting

See it for yourself.

Request a demo
CONTACT

Get in touch

Reach out for a demo or any questions. We respond within one business day.

Austin, TX, USA
Fontainebleau, France

Strategy is a craft. Work with craftspeople.