Strategy
is a craft.

AI-augmented tools for evidence-based strategy. Built from 20 years of research at INSEAD. Used in 70+ countries. Not a chatbot.

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OUTCOMES
01 A clear picture of your ideal customer, built from structured research, not gut feel.
02 A value chain broken open, showing exactly where costs drop and willingness to pay rises.
03 Bespoke personas for your specific market, generated without code or templates.
04 Your strategic frameworks (PESTLE, Blue Ocean, ecosystem) analyzed by AI agents built for each methodology.
05 A strategy canvas your whole team can read, challenge, and act on.
THE TOOLKIT
Industry Value Chain

Industry Value Chain

Find cost and WTP opportunities

Customer Personas

Customer Personas

Analyze your strategy with bespoke personas

Persona Discussion

Persona Discussion

Analyze, Refine, and Evaluate your strategy

Customer Journey Map

Customer Journey Map

Painpoints and emotional triggers at every step

Brand Strategy - Archetypes

Brand Strategy

Archetypes

Blue Ocean Strategy

Blue Ocean Strategy

Find a blue ocean

Built for internal strategy groups, consultancies, business schools, and independent consultants. VSTRAT augments your thinking. It doesn't replace it.

"What VSTRAT does is take the frameworks we teach and make them operational at scale."
Strategy Professor, Michigan Ross School of Business
70+
Countries
20
Years of research
15+
Strategy tools
THE BACKSTORY

Not another AI toy.

We started building strategy tools at INSEAD in 2003. For twenty years, we tested them with consultants and executives on real projects. When AI arrived, we added it where it made the work faster without making the thinking shallower.

The result: a platform where your judgment stays in the center and AI does the heavy lifting around it.

WHAT PEOPLE SAY
"It helps accelerate creation of customer journeys and personas by providing a baseline and quick iterations. It provides a consistent approach we can easily replicate across the team."
Pierluigi C.
Digital Customer Experience, Michelin
"I've been using Perplexity, but after seeing that INSEAD and IMD use VSTRAT, I believe it's a more suitable tool. It supports me across all my roles."
Petter M.
Chairman & Managing Director, True North (Norway)
"What you've built is an incredible tool with exponential use cases."
Laura H.
Founder, iFlourish Consulting

See it for yourself.

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CONTACT

Get in touch

Reach out for a demo or any questions. We respond within one business day.

Austin, TX
1000 East 5th St., #424
Austin, TX USA
Fontainebleau, France
81 Rue de France
77300 Fontainebleau, France

VSTRAT®, developed from 20 years of research at INSEAD. In use by leading business schools and businesses in over 70 countries.