New from VSTRAT

Your Customers Have Opinions.
Now You Can Hear Them.

Build detailed customer personas, then put them in a room together. Ask questions. Watch them debate. Feed them your strategy work and see what they think.

Open Persona Panel
Persona Panel discussion with three personas debating a strategy question

How It Works

Five steps from blank canvas to strategic insight.

1

Build your customers

Enter your product, target segment, and optional DNA. The system generates a complete persona with demographics, goals, pain points, brand affinities, and more.

2

Assemble a panel

Pick which personas sit at the table. Assign each one a different AI engine so they genuinely reason differently, not just wear different labels.

3

Start the conversation

Ask anything. Each persona responds from their perspective, reacting to what others said. Redirect, challenge, introduce new angles. You run the room.

4

Add your strategy work

Attach a value chain, customer journey map, PESTLE report, or any VSTRAT tool. The panel reviews your work, not hypotheticals.

5

Save, return, share

Every discussion saves automatically. Come back tomorrow, add new tools, keep going. Share with your team for collaborative strategy sessions.

1

Personas That Think

These are not static profile cards. Each persona carries a full identity: demographics, goals, motivations, pain points, brand affinities, preferred channels, and a day-in-the-life narrative.

  • Generated from your product, segment, and optional description
  • Edit any field after generation to fine-tune the profile
  • Chat one-on-one with any persona. They remember everything.
  • Brand archetype and market size trend included
Persona card showing full profile with photo, demographics, goals, pain points, and brand affinities
2

Watch Your Customers Debate Your Strategy

Select your personas, type a question, and let them go. Each persona responds in character, reacts to what the others said, and brings their own priorities to the table.

  • Guide the conversation: follow up, redirect, push back
  • Each persona runs on a different AI model for genuine diversity of reasoning
  • Multiple rounds of discussion, not one-shot answers
  • Responses reflect the full persona profile, not generic opinions
Panel discussion with three personas debating strategy
3

Feed Them Your Strategy Work

This is where it gets interesting. Attach any VSTRAT tool to the discussion and your personas will analyze it from their individual perspectives.

  • Value chain analysis: "Where does this fall short for you?"
  • Customer journey maps: "Where do you get frustrated?"
  • PESTLE reports: "Which of these trends affects you most?"
  • Six path ideation, brand archetypes, and more
Panel discussion with a strategic tool attached, personas analyzing specific activities

Not Theater. Independent Reasoning.

Each persona in your panel can run on a different AI engine. This matters because different models reason differently. You are not getting the same brain wearing three hats. You are getting three genuinely different perspectives shaped by three genuinely different architectures.

4

Pick Up Where You Left Off

Every discussion saves automatically. Come back tomorrow with a new question, attach a different tool, or add another persona to the mix. Share discussions with your workgroup so the whole team benefits.

  • Automatic save after every round
  • Full discussion history preserved
  • Share with workgroups for team collaboration
  • Add new tools or questions to existing discussions
Saved discussions list showing multiple panel sessions

VSTRAT is built on 10+ years of strategic planning research at INSEAD and is used at elite business schools worldwide. The Persona Panel is the newest addition to the VSTRAT toolkit.

Ready to hear what your customers think?

Build your first persona in under a minute. The panel is waiting.

Open Persona Panel
Questions? Reach us at info@vstrat.ai